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Meeting 1
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Direct Selling Rules Update

Government of India has set state-level monitoring systems to protect the
industry and consumers. Click here to know more details now.

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INTRODUCTION

Who we are.

The Ethical Direct Sellers Association (EDSA) is a structured initiative established with the objective of promoting ethical conduct, regulatory compliance, and consumer protection within the Direct Selling ecosystem in India.

Ethical conduct
Regulatory compliance
Consumer protection
Transparent operations
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VERIFIED EDSA-Certified
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TRUSTED BY

India's leading direct selling brands

+236
SINCE

2025

Founded to protect India's direct selling ecosystem.

Professionals working

About Ethical Direct Seller Association

EDSA promotes integrity, transparency, and ethical practices in India's direct selling industry — ensuring a trusted environment for both businesses and consumers.

01

Mission & Vision

To establish a trusted, transparent, and legally compliant direct selling ecosystem in India rooted in ethical practices and consumer confidence.

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02

EDSA Code of Conduct

Strict monitoring of member behaviour through the EDSA Global Code of Conduct, ensuring fair trade and customer protection.

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03

Grievance Redressal

Protecting citizen rights through an independent grievance redressal system. Submit and track your complaints online — securely.

File Complaint
WATCH & LEARN

Featured Videos

Watch our latest insights, podcasts, and updates on the direct selling industry.

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EDSA - ETHICAL DIRECT SELLER ASSOCIATION

Become A Member

Ready to Shape the Future of Direct Selling?

Join EDSA today and become part of India’s most trusted network of brands, empowering direct sellers to grow their business with compliance, trust, and long-term success.

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Latest Blogs
What Is Ethical Direct Selling? Ethical MLM & Network Marketing Guide in India MAY 07, 2026

What Is Ethical Direct Selling? Ethical MLM & Network Marketing Guide in India

What Is Ethical Direct Selling? Direct selling and multilevel marketing (MLM) have become...

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